Critical Thinking and Reasons Essay

Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Secon d, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons. Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Secon d, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons. Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Secon d, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons. Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Secon d, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.Notice what the details in this paragraph have done. They have provided you, the reader, with a basis for understanding what the writer made the decision she did. Through specific evidence, the writer has explained and communicated her point successfully. The evidence that supports the point in a paragraph often consists of a series of reasons introduced by signal words (First of all, Second, and the like) and followed by examples and details that support the reasons. That is true of the sample paragraph above: three reasons are provided, followed by examples and details that back up those reasons.

Hamlet Complex Decision

Professor Maureen Edison World Literature 1 Asmaa Abdelaal Essay 1 Hamlet Complex Decision Abdelaal 1 Hamlet Complex Decision â€Å"To be, or not to be, that is the question† (Hamlet, 2446). To live or to die? Do I take avenge or not? To leave Denmark polluted or not? Hamlet a young prince of Denmark faces the truth of the former King. Hamlets father death was an actual murder. In addition the Queen Hamlets mother marries Hamlets Uncle, Claudius and former Kings brother. Hamlets throughout the play faced a complex decision either to live as if his father was not murdered or to kill who murdered his father.Hamlet father is King Hamlet and his mother Queen Gertrude. Hamlet full of hate for his Uncle and disgust of his mothering marrying him. â€Å"Seems, madam? Nay, it is. I know not seems. Tis not alone my inky cloak, good mother, Nor customary suits of solemn black, Nor windy suspiration of forced breath, No, nor the fruitful river in the eye, Nor the dejected’ havior of the visage, Together with all forms, moods , shapes of grief, That can denote me truly. These indeed â€Å"seem,† For they are actions that a man might play. But I have that within which passeth show, These but the trapping and the suits of woe. (Hamlet, 2417) Abdelaal 2 Hamlets black cloths is his weeping and â€Å"seem† fake grief. Fake grief is sadness the cloths is just a hint of it. Hamlets father ghost appears and claims to have been murdered by Claudius. Hamlet obsessed with avenging his father death but keeps thinking of reasons why he should wait before killing Claudius. Gertrude knows how Hamlet feels cares more about how she sees herself. The new King of Denmark Claudius, Hamlet Uncle. Claudius is calculating is power. Claudius doesn’t know until later on that Hamlet has found the truth about his father death. Polonius is father of Laertes and Ophelia.Polonius throughout the play tries to figure what Hamlet up to. Horatio is a close friend to Hamle t which they both studied at the same University of Wittenberg. Hamlet trusts Horatio because he is loyal and helpful. Horatio such a good friend he comes to the funeral/ wedding to stand by Hamlets side. â€Å"O God, beast that wants discourse of reason Would have mourned long! – married with my uncle, My father brother but no more like my father Than I to Hercules. Within a month, Ere yet the salt of most unrighteous tears Had left the flushing in her galled eyes, She married. O most wicked speed, to post With such dexterity to incestuous sheets!It is not nor it cannot come to good, But break, my heart, for I must hold my tongue. † (Hamlet, 2420) Abdelaal 3 This is what Hamlet sees happening his mother marrying his father brother in less than of a month of his father death even before tears come down on his mother cheeks had dried she was too quick to move on. Ophelia is Polonius daughter a beautiful girl who Hamlet in love with. In the play Ophelia obeys her father and her brother Laertes allowing Polonies to use her to spy on Hamlet. Later on her father will die. Laertes is Polonius son and Ophelia brother. Laertes is thoughtful of Hamlet.Polonius thinks a man on fire not Hamlet who heart on fire which gives more light than heat and fire will be out before his promises are done. He thinks Ophelia mistaking love and wants her to spend less time with him. He tells her to remember him young that he knows how to fool around you and to not bileve his nice cloths and order her to do as he says. Ophelia obeys the order. â€Å"Ay, springs to catch woodcocks. I do know, When the blood burns, how prodigal the soul Lends the tongue vows. These blazes, daughter, Giving more light than heat, extinct in both Even in their promise as it is a making, You must not take for fire.From this time Be somewhat scanter of your maiden presence. Set your entremets at higher rate Than a command to parley. For lord Hamlet, Bileve so much in him that he is young, And wi th a larger tether may he walk Than may be given you. In few, Ophelia, Do not believe his vows, for they are brokers Not of that dye which their investments show, But mere imploratory of unholy suits, Breathing like sanctified and opioids bawds, The better to beguile. This is for all I would not, in plain terms, from this time forth, Have you so slander any moment leisure, Alto give words or talk with Lord Hamlet, Look to ‘t’ I charge you.Come your ways† ( Polonius, 2422) Fortinbras is young prince of Norway the King of Fortinbras which was killed by Hamlets father. Now out of revenge Fortinbras wishes to attack Denmark to avenge his father honor. Gotland and Cornelius are courtiers who Claudius sends to Norway to stop Fortinbras from attacking Denmark. Hamlets father who wants his son Hamlet to take avenge to what happened to him. Hamlet at first when hears from Marcellus and Barnardo about a ghost who they suspect might be his father thinks that the ghost is a d evil sent to deceive him where the ghost comes from in the play is never said.Marcellus is the first officer see too she the ghost with Hamlets. â€Å"Two nights together had these gentlemen, Marcellus and Barnardo, on their watch, In the dead waste and middle of the night, Been thus Abdelaal 5 encountered: a figure like your father, Armed at point exactly, cap_a-pie, Appears before them and with soleman march Goes slow and stale by them. Thrice he walked By the oppressed and fear surprised eyes Within his truncheons length, whilst they, distilled Almost to jelly with the act of fear, Stand dumb and speak not to him.This to miens dreadful secrecy impact they did, And I wait them the third night kept the watch, Where as they had delivered, both in time, Form of the thing, each word made true and good The apparition comes. I knew your father, The hands are not more like. † ( Horatio, 2418) After midnight for two nights the officers think that the figure they keeping seeing is H amlet father. The guard were scared yet amazed at the same time on the third night it happened again and that when they told Hamlet. â€Å"So have I heard and doing part bileve it. But look the Oren in russets mantle clad.Walked o’er the dew of yon high eastward hill. Break we our watch quip, and by my advice. Let us impact what we have seen tonight. Unto young Hamlet: for upon my Abdelaal 6 life, this spirit dumb to us, will speak to him. Do you concept we shall acquaint him with it.. As needful of our loves, rotting our duty? †( Horatio, 2419). Horatio, fellow student, and best friend of Hamlets tell him he has seen his father ghost, he would not say word until he speaks to Hamlets. Hamlet accepting to see the ghost was a decision he made. Later it will change his image towards his mother and Claudius.After, Horatio tells Prince Hamlet, the ghost won’t speak only to Hamlet. The ghost tells Hamlet to take avenge. â€Å"I am thy father spout doomed for certain term to walk the night, And for the day confined to fasting fires, Till the foul crimes doe in my days of nature, Are burnt and purged away. But that I am forbid to tell the secret of my prison house† (Ghost, 2430). The ghost is very angry and wants avenge. † Avenge his foul and takes him he was murder but hissed by his uncle Claudius. † O, my prophetic soul! U my uncle â€Å"(Hamlet, 2429). With that said, he had to make an important decision whether to bileve the ghost or not.This decision means allot to him because he is supposed to be next in the throne not his Uncle. In addition, the Queen the wife of the former King, marries the brother Claudius, who is the King of Denmark. Abdelaal 7 â€Å"Thought yet of Hamlets, our dear brother death. The memory is green, and that it is us befitted. To bear us hearts in grief and our whole kingdom. To be contracted in on brow of woe, Teat so far hath discretion fought with nature. That we with wise sorrow think of him, T ogether with remembrance ourselves, therefore our sometime, sister now our queen† (King, 2417). The King. He hath not failed to pester us with the message, importing the surrender of those lands, lost by his father with all bonds of law† (King, 2417). Hamlet is not happy, but he can’t disobey the Queen nor the King. Claudius gives a negative, ignorant sneaky, impression to rule Denmark. Hamlet can’t adapt to the new life in Denmark, under his Uncle, the Kings throne. Before Hamlet made any decisions he had to think through what the ghost said to him that night. â€Å"I am thy fathers spirit, Doomed for certain term to walk the night And for the day confined to fast in fires, Till the foul crimes done in my days of nature Are burnt and purged away.But that I am forbid To tell the secrets of my prison Abdelaal 8 house, I could a tale in fold whose lightest word Would harrow up thy soul, freeze thy young blood, Make I fin three apt, And duller shrouds thou be than the fat weed That roots itself in ease on Lethe wharf, Wouldst thou not stir in this. Now, Hamlet, hear. Tis given ot that, sleeping in my orchard, A serpent stung me. So the whole ear f of Denmark is by a forged process of my death rankly abused. But know, thou noble youth. The serpent that did sting thy atheist life Now’s wears his crown. † (Ghost, 2429) In rder to find out the real truth Hamlet decides to put a play on the hires actors tor reveal the truth. â€Å"And cleave the general ear with hurried speech, Make mad the guilty and appall the free, confounded the ignorant, and amaze indeed† (Hamlet. 2430). The ghost is his father and his father tells him he did not die by a poisonous snake that was lie that everyone in Denmark was fooled by. He tells him the real snake is the person so is wearing the crown. Hamlet would be able to see the real side of his Uncle. The reaction of the King of Denmark will show him if he really killed his father or not.Ham let quick makes decision of Abdelaal 9 whether to take avenge or not. Rosencrantz and Horatio helped Hamlets put the play on. â€Å"Even those you want to take such delight in the tragedians of the city† (Rosencrantz, 2439. ) Suspiciously, the King of Denmark ends up knowing that Hamlets found out the truth Claudius his Uncle has been hiding, and tried to kill him. â€Å"Get from him why he puts on this confusion grating so harshly all his quiet with turbulent and dangerously lunacy? †(King, 2450). The King wants to get back at Hamlets so he tells Polonies about Ophelia and Hamlet. I do repent, but heaven hath please it so, to punish me with this, and I will answer well, the death I gave him, so again, good, I must be cruel only to be kind†( Hamlet. 2450). Hamlets avoided Ophelia because he loves her and he is seeking for avenge towards his Uncle. Killing his Uncle meant allot to him, because he saw everyone around him mad, and angrily felt that was the right thi ng to do, because he is paying death with respect. The king tells Laertes which is Polonies Laertes father, that Hamlet killed his father. â€Å"Not that I think you did not love your father.But that I know love is begun by time† (King, 2477). Now Laertes wants to take avenge for his father. † I‘ll not be jangled with to hell allegiance! Vows to the blackest devil conscience and grace to the profoundest pit! I am damation. To this point I stand, that both the worlds I give to Abdelaal 10 negligence, let come what comes only. I’ll be avenged most thoroughly for my father† (Laertes, 2478). The king brings Hamlets to Laertes so they can fight Hamlets ends up getting wounded, and Laertes end getting wounded and dies. The ling wanted to poison Hamlet; instead the Queen drinks the poison. No, no the drink-O my dear Hamlet- The dink, the drink I am poisoned† (Queen, 2497). Hamlet angrily makes the King drink the poison. † Forcing the King to drin k, here. Thou, incestuous, murderous, dammed Dane, Drink off this potion. Is thy union here? Follow my mother? †(Hamlet, 2498). Hamlet was so mad at his Uncle’s ignorance. Hamlet looks around everyone is dead so he kills himself. â€Å"O, I die, Horatio, the potent poison quite o’er cows y spirit, I cannot live to hear the news from England, But I do prophesy th’ election lights, on Fortinbras. He has my dying voice so tell him. with, with the occurrences, more and less, which have solicited the rest is silence† (Hamlet, 24997). When Hamlet killed his Uncle, it wasn’t more of decision; his manger towards the loved one dying caused him to make his Uncle feel the same way. However his decision impacted Denmark in good way, because it would no longer be controlled by a bad King. Hamlet was looking at bigger picture. He sacrificed his teenage life for Denmark people to be in good hands. Abdelaal 11 â€Å"Whether tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And, by opposing, end them?To die, to sleep No more and by a sleep to say we end The heartache and the thousand natural shocks That flesh is heir to tis a consummation Devoutly to be wished! To die, to sleep. To sleep, perchance to dream ay, there the rub, For in that sleep of death what dreams may come When we have shuffled of this mortal coil, Must give us pause. There the respect That makes calamity of so long life. † (Hamlet, 2439) Nasty things that luck throws your way to fight against all those troubles by simply putting an end to them once and for all? It sleeps and maybe dreams but worries about life.This is how Hamlet felt before making the decision he made is mind about. Overall, everyone dies. Should have he done something before this tragedy happened? Hamlet was constantly going back in forth. At the end he made a decision by taking avenge for his father and killing himself so h e doesn’t face the new of England and not live the rest of his life miserable and feeling guilty. â€Å"Of that I shall have also cause to speak, And from his mouth whose voice will draw on more, But Abdelaal 12 let this same be presently performed, Even while men’s minds are wild, lest more enhance , on plots and errors happen†( Horatio, 2488).The actions the King states become pouted. Hamlet had to put his life on the line for Denmark to punish Claudius. As a young boy Hamlet, was a normal person went to school lived his life, and matured up when he put his life on the line for his country, which ended up in an outrageous ending. Abdelaal 13 Works Citied Crowther, John, ed. â€Å"No Fear Hamlet. † SparkNotes LLC. 2005. http://nfs. sparknotes. com/hamlet/ (accessed June 8, 2012). Shakesphere, Wiiiam. â€Å"Hamlet. † Hamlet. 8th ed. Vol. 1. United States: Matnard Mark, 1984. 2406-500. Print.

Mathematical Theory of Communication on Art

Shannon and Weaver’s Mathematical Theory of Communication is probably the most influential of all communication models; and has been used as a guide from which many contemporary communication theories have emerged. The theory’s large influence on communication studies has also led some to claim that the theory is widely applicable to human communication. In this essay, I will be analyzing how artworks are used to communicate messages and ideas to the general audience with the use of this theory. For the first part, I will briefly introduce the theory as a general entity. I will follow with my analysis.The Mathematical Theory of Communication The Mathematical Theory of Communication, hereinafter be referred to as the Mathematical Model, consists of several elements. The first five elements namely, Information Source, Transmitter, Channel, Receiver and Destination are all connected in a linear fashion. The sixth element, Noise Source, is connected to the Channel. The mode l is illustrated below (Figure 1). Figure 1: Mathematical Theory of Communication The Information Source is what produces the message. A Transmitter encodes the message into a signal and is passed through a Channel.The Receiver then decodes a message from the signal and is passed to the Destination. Noise Source is anything added to the signal that is not intended by the Information Source and distorts the message. Using this model, there are many ways an artwork can communicate a message. The first instance is when an artwork is both the Information Source and Transmitter and the audience the Destination and Receiver. In the second instance the artist is the Information Source, the artwork the Channel and the audience, again, the Destination.The third instance is when an arts manager is placed into the equation. The Artwork and Audience The first instance is probably the ‘cleanest’ of the three ways proposed, involving two parties, the artwork and the audience. A paint ing hung on the wall at a gallery catches the eye of an audience member. The audience member proceeds to stand in front of the painting and attempts to analyze the painting’s message or perhaps just marvel at its brilliance. In this case, the simplistic Mathematical Model can then be further simplified to just include just the Information Source, Noise and Destination.Noise in this scenario may include the inappropriate lighting in the gallery, noisy children running around in the gallery or even the way the painting is presented. All of the above would diminish the audience’s ability to interpret the artwork’s message. The underlying assumption here is that the artist has completely divorced himself from the artwork and does not care how the audience interprets his art. However some artist do care about the message being send across. The Artist The second instance brings in the ‘third’ party, the artist.Here the artist is the Information Source and Transmitter who uses his artwork to communicate ideas. This artwork becomes the Channel of communication. Now Noise has the potential to disturb the message at two points, one between the Transmitter to the Channel, and the other from Channel to Receiver. The shape of Mathematical Model thus becomes slightly irrelevant, although the linearity of the model stays in contact. Noise can happens in the first point when the artist is unable to materialize fully his concepts. This could be due to the lack of funds or the inability to acquire certain materials the artist hopes to use.The message is then compromised. The second point occurs when the audience is unable to interpret correctly what the artist is trying to convey. There are many communication theories that elaborate on this, however for the purposes of this essay I will elaborate on ‘preconceived notion’ and ‘ideological differences’. Preconceived notions could come in many forms, for instance when one first views Damien Hirst’s The Physical Impossibility of Death in the Mind of Someone Living, one might assume the glass tank was an thoughtless choice when in actuality there was a certain artistic element to it.Yet such a misunderstanding does not affect the overall message of Hirst’s work. However an ideological difference, could affect greatly the message intended. The list of ideological differences is endless, but one of the most prominent ideological different that still persists in this century is religion. To one the Balinese Dances may have religious significance however to another who is a non-believer, such dances might just be a work of art with culture as the theme. In addition, the masks used in such dances might become a sacred object but to another it might be nothing more than a work of art.The time and purpose of an artwork might also create disparity in the understanding of the message. During the 16th century, the art was used to propaganda the Ch ristian faith, which was competing for the spiritual allegiance of masses with the other religious fractions in Europe. Now however, an art lover would just be inspired at the sheer brilliance of the artwork, eliminating the evangelical purpose. Arts Manager The third instance introduces a ‘fourth’ party to the equation, the arts manager. Communicating art, as illustrated above, is no easy task.One might need to transcend boundaries and ideologies in order to fully understand the message of the artwork. The arts manager can be placed in numerous positions in the Mathematical Model. In one instance the arts manager might elongate the communication chain. The artist (Information Source) might communicate to the Arts Manager (Receiver). The Arts Manager, now the Information Source, will then communicate to the Audience who becomes the second Receiver. This elongated chain would then create more opportunities for Noise to develop. The arts manager may also assume the role o f the Channel.Here the artist or artwork will be the information source. In this model, if related back to the original Mathematical Model implies that the arts manager (Channel) is the sole producer of Noise, if any. Conclusion Ultimately when communicating, the ideal circumstance would arise if the message to be conveyed is transmitted and understood in its entirety. Thus is it the job of an arts manager to reduce Noise so that the artist is able to convey his message? Or is it the artist job to better his craft if he wants to convey the message? With that said, is Noise necessarily always negative?What if the Noise was intended? In the experimental exhibitions entitled Not Against Interpretation, the Singapore Art Museum decided to challenge the concept of interpretation by allowing several curators to interpret the same artworks to the audience. The audience can then decide which interpretation to accept. The philosophy behind this is to exploit the ‘openness’ of co ntemporary art and also provide an opportunity to engage with people from varied backgrounds. Bibliography Agata, T. & Okada, T. â€Å"How does information about creative process affect audience appreciation of artwork? Proceedings of the Twenty-eighth Annual Meeting of the Cognitive Science Society (2006): 949-954. Print Berger, John. Ways of Seeing. London: Penguin, 2008. Print. Dannatt, Adrian. † Life’s Like This Then It Stops† Flash Art. Web. 24 Apr. 2012. . Elsen, Albert E. Purpose of Art An Introduction to the History and Appreciation of Art Fourth Edition. USA; Holt, Rinehart and Winston, Inc. , 1981. Fiske, John. Introduction to Communication Studies. London: Routledge, 1990. Print. Introduction to Bali: Art Ritual Performance. Dir.Deborah Clearwaters. Asian Art Museum’s Education and Public Programs, 2011. Film. Newton, Eric. â€Å"Art as Communication. † British Journal of Aesthetics 1. 2 (1961): 71-85. Print. Pang, Ruben. Personal intervi ew. 5 April. 2012. Roszak, Theodore. The Cult of Information: The Folklore of Computers and the True Art of Thinking. New York: Pantheon, 1986. Print. Shannon, Claude E. and Warren Weaver. â€Å"The Mathematical Theory of Communication. † Urbana, Illinois: University of Illinois Press, 1949. Tinggal, Zainal Abiddin. The Dances of ASEAN. Brunei Darussalam: ASEAN Committee on Culture and Information, 1998. Print. ——————————————- [ 1 ]. John Fiske, â€Å"Introduction to Communication Studies† (1990) Pg 6. [ 2 ]. Ibid. [ 3 ]. The essay revolves around the assumption that artists use art as a communicative device to express emotions and ideas. Eric Newton further elaborates this idea in his paper †Art as Communication†. [ 4 ]. To better illustrate the Mathematical Model assume a telephone conversation. In such a case the Channel is the wire and the signal is the ele ctrical wire in it. The telephone handsets are the Transmitter and Receiver, and the people using those handsets are the Information Source and Destination.Noise Source in this instance could be distortion of sound in the telephone wire due to various reasons. [ 5 ]. Many critics have condemned Shannon and Weaver’s theory to be overly simplicity. One such critic, Theodore Roszak, agues in his book â€Å"The Cult of Information† that the model has no mechanism for distinguishing important ideas from pure non-sense. [ 6 ]. Although the article â€Å"How does Information about Creative Process Affect Audience Appreciation of Artwork? † does not provide conclusive findings, the study conducted does however provide relevant insight with regards to forming curatorial concepts. 7 ]. In the interview conducted on 5th April 2012, Ruben Pang, a local painter, reveals that he prefers that his artworks connect with the audience on their own accord. And in his analogy  "Much to the same degree as a love song with generic lyrics. The audience likes the song because they are deluded that it relates to them when in actual fact the love song might be about a particular girl. However when the audience finds out that the love song is indeed about a particular girl, the lost interest in the song. † [ 8 ]. The Propeller Group, a team made of three video artists, made a video entitled ‘Uh! to communicate the ideas of freedom of expression in present day Vietnam. For an online interview with the Propeller Group please refer to http://is. asia-city. com/events/article/60-seconds-propeller-group. [ 9 ]. After publishing the original theory in the The Bell System Technical Journal, Shannon and Weaver became that Noise could happen at other points besides the Channel. Another theory, the Information Theory was thus conceived. [ 10 ]. In an interview with Adrian Dannatt, Hirst mentions his infatuation with glass and thus the continuous use of glass i n many of his other works. 11 ]. The Balinese dances were usually performed in temples for scared rituals to local deities associated with nature and ancestry. However in recent years, due to globalization and ASEAN’s push for cultural development and education, such dances have travelled around the world. (Introduction to Bali: Art Ritual Performances, 2011)(Tinggal, 1998) [ 12 ]. The Balinese believe the masks, when carved properly and are consecrated, becomes a vessel for a deity. In turn, the mask becomes a protective guardian and powerful sacred force when worn during a dance. Introduction to Bali: Art Ritual Performances, 2011)(Tinggal, 1998) [ 13 ]. Albert E. Elsen â€Å"Purpose of Art: An Introduction to the History and Appreciation of Art† (1981). [ 14 ]. Not Against Interpretation is an experimental platform to nurture an appreciation for contemporary art. The first artwork to be presented under this series is A Flog of Birdies by Singaporean artists Jason Li m and Vincent Leow. The work was an artistic collaboration between them as part of UTOPIA (United Together to Organise and Produce Interesting Art).

Sucess and Misery Essay Example | Topics and Well Written Essays - 500 words

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International Conflicts Article Example | Topics and Well Written Essays - 500 words

International Conflicts - Article Example Must go beyond advocacy, publicity, and documentation but lead to a culture of human rights that is systematic and integrated’ (Bernath, Holland, & Martin, 2002). Another key point is that teachers and Human Rights activists point out that ‘each human being has rights and that the authorities are obliged to recognize and protect them’ (Bernath, Holland, & Martin, 2002). On the other hand, the cognitive, attitudinal, and behavioral dimensions of Human Rights Education have to be stressed in order to make it much more effective. It is essential the integration of international Human Rights standards and practices into peoples daily lives. The researchers present their findings with clear-cut arguments in favor of the integration of Human Rights Education in conflict and post-conflict societies addressing its benefits for building peaceful and just societies. Their insights can be applied in any society as a necessary resource for helping policy-makers in the process of emphasizing Human Rights Education in international conflict resolution initiatives. After defining the concept of racial profiling, Kennedy (2002) argues that there is a contradiction among opponents of racial profiling who are in favor of affirmative action since there is also some level of discrimination in affirmative action. The same contradiction is evident in supporters of racial profiling who are opposed to affirmative action. One of the author’s key points is the definition of racial profiling as ‘the policy or practice of using race as a factor in selecting whom to place under special surveillance’ (Kennedy, 2002). After pointing out the discriminatory nature of racial profiling, Kennedy (2002) states that any kind of discrimination ‘backed by state power’ is ‘presumptively illicit’ under U.S. laws. Opponents of this policy argue that there is not enough rigorous empirical evidence to support the idea that racial profiling is an effective tool for law enforcement.

ClamDoor Essay Example | Topics and Well Written Essays - 2500 words

ClamDoor - Essay Example The company found out that to increase traffic to ClamDoor.com marketing campaign should be the most efficient idea to implement which will in turn grow direct sales to homeowners. They believe in speed, quality service and investing in high-quality machinery, which increases productivity. A SWOT analysis shows that ClamDoor lack a well-organized manufacturing process, the use of single mold system is incapable of increasing production in case of high demand. Moreover, they products are easy to install, installation tips and guides are always on the website. Products are highly priced compared to their competitors whose prices are much lower. ClamDoor’s lowest priced cellar door is $1,490. Roughly, double the price of the top selling cellar door Bilco Classic Series, Powder Coated Steel Door. A projection shows that they will use a budget of up to $42,000 to make a profit of $48,000. The projections solely depend on the assumptions that the company’s sales will increase , and production cost will reduce. In addition, they make utility by assuming that there will be no interferences from the government and industry regulation, and production will increase. The company strategy understands that technology has changed for the past years and is still changing and perceives that internet strategy must be seriously covered; a good website must be developed immediately. They manufacture high-quality bulkheads that are 100% weather-tight and energy efficient with 100% fiberglass. The ClamDoors are durable and do not rust, they are easy to install and weigh much less than steel doors (Akyol 4). ClamDoor’s main objective is to build a brand awareness to expand market share on local and international level. Other objectives are to reduce production costs in order to reduce product cost, to access the total cost of sales through large retailers and increase online orders at their website. ClamDoor

Critically examine changing institutional engagement with the Essay

Critically examine changing institutional engagement with the residential sector in the UK - Essay Example A number of institutions currently engage with the residential service providers due to a number of reasons. This essay seeks to examine critically the changing institutional engagement with the residential sector in the UK. It will look at the reasons for low institutional engagement in the country, the trends in the residential sector, factors facilitating the increased level of institutional engagement in the residential sector and the impact of the increased institutional engagement. Finally, it will draw conclusions from the study results. State of Residential Sector in the United Kingdom Residential sector, defined as the occupied or  unoccupied, owned or rented, single-family or multifamily  housing units, does not include institutional housing (Mullin 2006 p. 227). Among these, include hostels, school dormitories, and hospitals among others. Arimah (2000, p. 2552) points out that compared to the public sector, residential sector scores significantly low in the level of in vestment. Despite people, suffering from high rental costs and poor housing qualities, the much efforts put towards improving the situation appear rather weak. The investment scene in the United Kingdom has typically limited institutional investment compared to other countries such as the United States (Montezuma 2006, p. 884-890). Generally, there are low investment levels in the country despite the existence of capacity to build and high demand for residential houses. Even though it is a large sector, there are special characterizing features for the same. There is low construction of new houses, making the sector highly uncompetitive and less dynamic. The only activity-taking place in the country is the purchase of ex-public housing, as there is low construction of new houses (Montezuma 2006, p. 892-893). Few investors, if any take part in institutional investments, argues Van Daalen & Van Der Land (2008, p. 318). Those who take part in this form of investment in most cases focus on the public sector and corporate investment. Thus, few companies take part in the rental business. The most active company in providing residential housing services to the people in the United Kingdom is the Swiss institutional investment, which mainly focuses on the domestic investments. Compared to countries such as the United States that has a high volume of trade and investment in inter-country residential investment, the United Kingdom has little of such activities. There are hardly any cross-country and pan-European holdings, observes (Montezuma 2006, p. 898). Thus, all investments activities appear rather localized and concentrated in a particular place. In some countries, there is a high level of investment activity taking place, with a high number of investments taking place being extremely significant. On the other hand, some countries in the UK have little or no institutional investment at all. Regulatory framework, arguably the biggest inhibiting factor in the sector for this scenario appears to favour a number of countries unlike others (Andersen 2008, p. 264) Unlike in America where inter-country investment takes place against a backdrop of increased residential investment, here, the level of innovation in the sector is considerably low. The low investment in the sector has contributed to low supply of residential property in the various UK countries. The

British Petroleum America, Inc Case Study Example | Topics and Well Written Essays - 750 words

British Petroleum America, Inc - Case Study Example According to the research findings BP had a clean history until the oil spill. A look into its history proves that at least in principle, the company gave attention to health, safety, and environmental standards. For example, in the year 2005 alone, the company invested nearly $ 8 million on promoting the production and marketing of low carbon power from alternative energy sources like solar, wind, and natural gas. Moreover, the company took initiatives to provide low cost liquefied petroleum gas to low income customers. In addition, the company claims that the company prepared new principles in the year 2005 in order to address the increased demand for environmental vigilance. Thus, it becomes evident that the company was very careful to create an environmentally ethical image as it had to access environmentally sensitive areas like Alaska. It was in March 2006 that the worst oil spill in the history of the company took place in the North Slope of Alaska’s tundra. It took fiv e days to discover the oil leak, and by that time, nearly 200000 to 270000 gallons of crude oil spilled into the area. Though the exact reason of the spill is still unknown, the company has been criticized by many for its improper maintenance of pipelines. In fact, the responsibility to maintain and operate the Trans-Alaska Pipeline System where the leak took place is with the Alyeska Pipeline Service Company. But BP cannot evade from its responsibility to oversee that proper maintenance takes place. Though the primary reason, according to many, is the aging and deterioration of the pipelines in the supply system, there are various factors that are believed to be the cause of early deterioration and leakage. The first such factor is the diminishing quality of the crude oil that passes through the pipeline (p. 12). It is pointed out that as more and more oil exploration takes place, the quality of crude oil has declined substantially. The company spokesperson opines that the reason b ehind corrosion can be the presence of water and sediment in the oil (p. 12). On the other hand, the opinion of Steve Marshall, the president of BP Exploration, is that the reason lies in the presence of an emulsion-breaking additive in the oil. The ultrasonic tests conducted in the year 2005 identified increasing corrosion in the pipeline, and as a result, the company increased the budget for pipeline maintenance, and increased the frequency of pipeline inspections. Despite all these efforts, the leak took place at a place where the pipe was buried underground. Anyway, the company and its environmental policies have become a center of media attention. In addition, the Office of Pipeline Safety has directed BP to conduct thorough repairs and investigations and to report the same to the office. The company can use the pipeline only after it receives permission from the federal agency. In addition, the company is likely to face a fine that can go up to $ 2.1 million (p. 10). Lastly, t he efforts of the company to present itself as a ‘green’ one has faced a serious set back due to the incident. 1. From the very beginning

Modernisation, Modernity, and Modernism Essay Example | Topics and Well Written Essays - 2250 words

Modernisation, Modernity, and Modernism - Essay Example Society would progress inevitably from barbarism to ever superior levels of development and civilization. The more modern states would be wealthier, the more freedom and higher standard of living their citizens will have. This was the standard view in the social sciences for many decades with its foremost advocate being Talcott Parsons. This theory stressed the importance of societies being open to change and saw as reactionary forces restricting development. Maintaining tradition for tradition's sake was thought to be harmful to progress and development. However, this approach has been heavily criticized, mainly because it conflated modernisation with westernisation. In this model, the modernization of a society required the destruction of the indigenous culture and its replacement by a more westernised one.4 Modernity denoted the idea that the present is discontinuous with the past, that through a process of social and cultural change, life in the present is basically distinct from the past life. This sense or idea as a world view contrasts with tradition, which is simply the sense that the present is continuous with the past, that the present in some way repeats the forms, behaviour, and events of the past.5 Modernity could include all of post-medieval European history, in the context of dividing history into three large epochs: Antiquity or Ancient history, the Middle Ages, and Modern. It is also applied specifically to the period beginning somewhere between 1870 and 1910, through the present, and even more specifically to the 1910-1960 period.6Modernity is often characterized by contrasting modern societies to premodern or postmodern ones. To an extent, it is reasonable to doubt the very possibility of a descriptive concept that can adequately capture diverse realities of societies o f various historical contexts, especially non-European ones, let alone a three-stage model of social evolution from premodernity to postmodernity.7 The Paradox of Modernity The 'crisis of modernity' is the sense that modernity is a problem, that traditional ways of life have been replaced with uncontainable change and insurmountable alternatives. The crisis itself is merely the sense that the present is a transitional point not focused on a clear goal in the future but simply changing through forces outside man's control.8 Modernization brought a series of seemingly undisputable benefits to people. Lower infant mortality rate, decreased death from starvation, eradication of some of the fatal diseases, more equal treatment of people with different backgrounds and incomes, and so on. To some, this is an indication of the potential of modernity, perhaps yet to be fully realised. In general, rational, scientific approach to problems and the pursuit of economic wealth seems still to many a reasonable way of understanding good social development.9 At the same time, there are a number of dark

European Union Essay Example for Free

European Union Essay The European Union of today is the result of a process that began half a century ago with the creation of the European Coal and Steel Community. After the two world wars the overall situation of Europe was so pathetic especially in economic terms and peace and prosperity was far away. In order to bring peace and to lead Europe to the path of progress it was necessary to unite it under one roof. For this purpose the European leaders started thinking about it in late 1940’s and finally Robert Schuman the French Foreign Minister proposed the union of Europe which ended up in the merging of coal and steel industries and the European Coal and Steel Community (ECSC) was set up . â€Å"The ECSC was so successful that within a few years the decision was made to put together other parts of the countries economies. In 1957, the Treaties of Rome created the European Economic Community (EEC) and the European Atomic Energy Community (EURATOM), and the six member states undertook to eliminate trade barriers among themselves by forming a common market. In 1967, the institutions of all three communities were formally merged into the European Community (EC), creating a single Commission, a single Council of Ministers, and the European Parliament. Members of the European Parliament were initially selected by national parliaments, but in 1979 the first direct elections were undertaken and they have been held every five years since. In 1973, the first enlargement of the EC took place with the addition of Denmark, Ireland, and the United Kingdom. The 1980s saw further membership expansion with Greece joining in 1981 and Spain and Portugal in 1986. The 1992 Treaty of Maastricht laid the basis for further forms of cooperation in foreign and defense policy, in judicial and internal affairs, and in the creation of an economic and monetary union including a common currency. This further integration created the European Union (EU). The evolution of the European Union (EU) from a regional economic agreement among six neighboring states in 1951 to todays supranational organization of 27 countries across the European continent stands as an unmatched occurrence in the records of history. Although the EU is not a federation in the strict sense, it is far more than a free-trade association such as ASEAN, NAFTA, or Mercosur, and it has many of the attributes associated with independent nations: its own flag, anthem, founding date, and currency, as well as an incipient common foreign and security policy in its dealings with other nations.  In the future, many of these nation-like characteristics are likely to be expanded†. (European Union Facts and Map – Yahoo! Education) Motive Lets unite. And the world will listen to us Pro-European ad campaign, September 1992 Government: European Union Union Name and Member States â€Å"Conventional long form: European Union abbreviation: EU . Political structure: a mixture of supranational organizations . Capital: name: Brussels (Belgium), Strasbourg (France), Luxembourg. 27 countries: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK; note Canary Islands (Spain), Azores and Madeira (Portugal), French Guyana, Guadeloupe, Martinique, and Reunion (France) are sometimes listed separately even though they are legally a part of Spain, Portugal, and France; candidate countries: Croatia, Macedonia, Turkey†. CIA The World Factbook European Union) Independence 7 February 1992 (Maastricht Treaty signed establishing the EU); 1 November 1993 (Maastricht Treaty entered into force). National holiday Europe Day 9 May (1950); note a Union-wide holiday, the day that Robert SCHUMAN proposed the creation of the European Coal and Steel Community to achieve an organized Europe Impact of EU on International Trade The worlds largest trader and a strong block in the international political economy, is not an easy bargainer to deal with. The fact that the EU speaks with an influence in trade has enabled it to affect the distributional outcomes of international trade negotiations and shape the global political economy. Trade being the only forum in which the EU speaks to the United States with an equal voice, The EU is currently the worlds largest trader and one of the main players. Trade Relations between EU and US The steady increase in the breadth and depth of transatlantic foreign policy cooperation has been one of the most striking developments in recent years. Enhanced EU–US communication has been essential in developing a closer understanding of our respective policy positions and the better coordination of our activities. The EU and the USA are each other’s main trading partners (taking goods and services together) and account for the largest bilateral trade relationship in the world: together, they account for almost 40 % of world trade. Every day, about EUR 1. 7 billion of transatlantic trade (in goods and services) takes place. The transatlantic relationship defines the shape of the global economy as a whole as either the EU or the USA is also the largest trade and investment partner for almost all other countries. Contribution towards Human Rights and Democracy â€Å"I want to emphasize our shared commitment to promoting democracy, freedom all over the world. The very enlargement of European Union has been one of the greatest achievements in terms of promotion of democracy from Southern Europe, West Europe, to Eastern Europe, North Europe, from the Iberian Peninsula to the Baltic countries, now most recently; European Union is a great success story in terms of promoting democracy. And we want to do it also globally, and we are doing it globally. And thats one of the fields where I see that the United States and European Union can do, and should do, even more together. † President Barroso, EU-US Summit Press conference, 21 June 2006, Vienna. Most Important Economic Relation in the World This is the most important economic relation in the world, the relation between the United States of America and the European Union. And we believe we can achieve more if we look at it in a comprehensive manner. And I hope that now there will be some concrete work so that in our regular institutional summit between the European Union and the United States we can achieve some more complete results†. President Barroso, Visit to the White House 8 January 2007, Washington DC Quick Facts The EU and the USA jointly represent 10 % of the world’s population and account for roughly 40 % of world trade and over 60 % of world GDP. Worlds’ Strongest Relationship â€Å"The relationship between the United States and Europe constitutes the world’s strongest, most comprehensive and strategically most important partnership. † European Commission President Barroso Brussels, 9 February 2005. Trade Conflict between EU-US: Since its beginning in 1995, more than 330 disputes have been raised under the WTO Dispute Settlement System. The major disputes between the EU and the USA (mini trade wars) are analyzed with GTAP5: the Hormones, the Bananas, the FSC and the Steel cases. 1. The use of biotechnology in food production has emerged as the central issue in a trade conflict that has been between the U. S. and the European Union for years 2. The use of hormones in beef cattle is another issue . They promotes growth and produces a leaner shell that is more appealing to health-conscious consumers. However, the European Union refuses to import such meat, suggesting that there are insufficient studies to prove its safety for human consumption. Some think that economic motives, not genuine concern for the health of consumers, lie behind this decision. In addition to above mention major conflicts in trade between EU and US is the EU’s conversion of their currency of each member countries to a single form of money that is the EURO (Except UK and Denmark). Since these two countries have very strong trade relations and the exchange of money in the money market shows a higher value of EURO against Dollar this is something which is disliked by some of the corporations in the US. While doing transactions by importing goods from Europe, US have to pay more in terms of Dollars to the EU. Conclusion Still there are some problems which Americans and Europeans agree in seeing as critical. While there are obvious drawbacks in having a bad relationship to the US . Along with major disputes taken place between US and EU as a result I draw conclusion that some US corporations are pleased with its work while others are upset, this is in my point of view due to two reasons first the EU being independent, united and a big challenge for US which is a super power and second is of the currency value of EU which is higher in the money market than the dollar which displeases some corporations while doing transactions. Today, security and justice and prosperity for our world depend on America and Europe working in common purpose. That makes our transatlantic ties as vital as they have ever been. † US President Bush, 19 February 2005.

Improving Concordance to Smoking Cessation Treatment

Improving Concordance to Smoking Cessation Treatment National Institute of Clinical Excellence (2009) identified that medicine taking is a complex human behaviour that lies ultimately, in the hands of the patient. NICE (2009) estimates that between a third and a half of all medicines prescribed are not taken as recommended and Dunbar-Jacob et al (1995) evaluates that up to 80 per cent of patients can be expected not to comply with their treatment at some time. Shuttleworth (2006) noticed that health professionals use two terms to describe the medicine taking behaviour of patients: compliance and respectively adherence. Compliance represents the extent to which a persons behaviour coincides with the medical advice, for example patients to do as they are told (Haynes et al, 1979) while adherence is the capacity of the patient to self-regulate his or her treatment, for example his or her ability to re-fill prescriptions (Brock, 2000). Medicines Partnership (2003) argue that in both compliance and adherence patients have a passive role, with no implication in their care and therefore concordance is needed to correct issues of non-compliance and non-adherence. Concordance advocates the idea of shared decision-making between health professionals and patients and it requires health professionals to engage with patients as partners, taking into account their beliefs and concerns (Medicines Partnership, 2003). NICE (2009) insists that the biggest challenge of the research of concordance is how to influence and change behaviour and this is where health psychology comes in. According to Marks and Evans (2005) health psychology attempts to move away from a linear model of health that treats only the physical, to a model that treats the whole person including his or her behaviour. In this essay the author will critically discuss how knowledge of health psychology can help nurses improve concordance with treatment in smoking cessation treatment. The idea promoted is that smoking is a behaviour influenced by the patients beliefs; the nurse will explore the patients beliefs on smoking and will help the patient to make an informed decision regarding her treatment. Patient X will be used as an example to observe behaviour change. The Stages of Change Model and other theories from health psychology will also be discussed. Discussion: Health Development Agency (2004) estimates that smoking is the greatest single cause of preventable illness and premature death in the UK, being responsible for more than 106,500 deaths each year. Approximately 4000 chemical compounds have been identified in the cigarette smoke, of which 40 are known to cause cancer (McEwen et al, 2006). Among these compounds tar was linked to cancer, lung disease and heart disease; carbon monoxide (CO) was also identified as an inevitable consequence of the combustion that takes place while smoking (Tyler, 1995); furthermore, nicotine was found in cigarettes, however nicotine is not connected to cancer but with the addiction process. According to the RCPÂ  [1]Â  (2000) nicotine meets all criteria used to define a drug of dependence and Wilkinson et al (2004) reasons that this makes smoking not a habit but an addiction. In the light of these, nurses face a real challenge when trying to improve patients concordance with smoking cessation treatment. However, NIHÂ  [2]Â  (2008) urges that most patients are ready to hear and receive help from nurses as the patients willpower alone has been shown to succeed in only 3 per cent cases of smoking cessation (McNeill et al, 2001). The following scenario will be used to exemplify a nurses action and use of health psychology knowledge in helping improve a patients concordance with smoking cessation treatment: Patient X is a bank manager. She has been a smoker for ten years. She is married and has one child age 5. She doesnt want to stop smoking because smoking calms her nerves, because it is not a good time and because she is afraid of withdrawal symptoms and gaining weight. The nurse will use the Transtheoretical Stages of Change Model to assess patients X motivation. The model was developed by Prochaska and DiClemente in 1982 to examine the five stages of change in addictive behaviours. According to Odgen (2009) the model is dynamic, not linear, with individuals moving backwards and forwards across the stages. The first stage of the model is Pre-contemplation. Patient X was identified as being in this stage because she is not interested in quitting. McGough (2004) points out that sometimes beliefs are used to sustain unhealthy behaviours, for example cigarettes calm my nerves, as patient X claims. To address such health beliefs and her resistance to change, the nurse will use a consciousness raising exercise, respectively she will address patient X reasons for not quitting and give counterpoints to refute these reasons (Perkins, Conklin and Levine, 2007; Kaufman and Birks, 2009). For example, patient X states that it is not the right time; the nurse can address this by saying, Im concerned about your health and I would like you to consider quitting. I know its going to be difficult because it will interfere with life responsibilities however, the perfect time to quit may never come therefore this moment is as good to quit as any (Perkins, Conklin and Levine, 2007; Hollis et al, 2003; Rana and Upton, 2009). TMAÂ  [3]Â  (2008) suggests that such message can prove more effective than a lecture about the lung cancer however the nurse can have a stop smoking handout to give to the patient as well. This interaction with the patient must be kept as patient-centred as possible to improve concordance with treatment (Walker, J et al, 2007). Balint et al (1970) as cited in Rena and Upton (2009) suggest that being patient-centred should involve the asking and receiving of questions and information which result in patients understanding of the health information and the treatment proposed. An accurate assessment of patient X within this stage will generate a strong treatment plan, therefore improved concordance (Straub, 2006; Brock, 2000). Furthermore, the nurse will convey warmth, understanding, acceptance and respect for the patient; this will help develop a fundamental nurse-patient relationship that is seen as a contributing factor to the patients concordance with the treatment regimen (Rana and Upton, 2006; Donohue and Levensky, 2006). By learning that smoking is not good for her health patient X will move to the second stage of the Stages of Change Model called Contemplation. The patient is now aware of the health risks that smoking entails and contemplates the idea of quitting (Perkins, Conklin and Levine, 2007). At this stage motivational interviewing can be used by the nurse to allow the patient to discover her own internal motivating factors in the favour of quitting; examples of factors can be: my five year old child will grow in a smoke free environment or I will have less changes of getting cancer (Ogden, 2009; NIHÂ  [4]Â  , 2009). Furthermore, the nurse can suggest that patient X writes down as a reminder I lose these benefits every day that I do not quit smoking (Connors, Donovan and DiClemente, 2004). Moreover, the nurse can help patient X identify the pros and cons of smoking cessation treatment (Hollis et al, 2003). According to the Health Belief Model (HBM) (Rosentock, 1974 as cited in Rana and Upton, 2009) by weighing the pros and cons of treatment, people arrive at a decision of whether the perceived benefits (e.g. NRTÂ  [5]Â  ) outweighs the perceived barriers (e.g. being afraid of the side effects of NRT). Moreover, patient X is concerned that she may gain weight upon quitting. By still using the HBM the nurse can help the patient decide whether the perceived benefits of quitting (e.g. improved health) outweighs the perceived barriers (e.g. gaining weight) (Perkins, Conklin and Levine 2007). The HBM is a social cognition model that has been applied to understand adherence behaviour in patients. This model suggests that the likelihood that someone will engage in a given health behaviour (e.g. adherence) is a result of four functions: perceived susceptibility, perceived severity, perceived benefits and cues to action (Rena and Upton, 2009). In an argument against HBMs application to smoking cessation, Robinson and Beridge (2003) state that weighing pros and cons of smoking cessation treatment is not a reliable approach because the smoking behaviour is underlined by addiction, so that it operates outside conscious awareness and it does not follow decision-making rules. Perkins, Conklin and Levine (2007) agree that the motivational intervention used in the contemplation stage may push the person into the third stage of the Stages of Change model, called Preparation. The patient is now determined to make a change. Both the nurse and patient X will share a decision making over preparation strategies; the outcome of this partnership will be a patient-centred, tailored plan that will improve adherence. For example, a nicotine patch may indeed help patient X to quit smoking, but a patient Z who not only has nicotine patches but also told his family and colleagues (especially those who smoke) about his quit attempt and ask for their support, is likely to be more successful than someone who relies on nicotine patches and willpower alone because social support enhances the likelihood of adherence (TMA, 2009; McEwen et al, 2006; Medicines Partnership, 2003). Furthermore, patient X will be encouraged to set a quit date. The chosen date should be of significance for the patient so she can feel motivated to adhere to the treatment (Gross and Kinnision, 2007). Moreover, the nurse may suggest behavioural changes such as clearing the house of all cigarettes and lighters (Marinker and Shaw, 2003). Patient X will also be educated to recognize withdrawal symptoms and will be given tips on how to resist cravings (e.g. keep busy, eat fruits, sip water, call a helping friend); patient X will be re-assured that withdrawal symptoms last 2-4 weeks and reduce gradually; also, the nurse must introduce patient X to medication that can help reduce the severity of the withdrawal discomfort, such as NRT and Bupropion (McEwen et al, 2000). According to NICE (2009) the information about medication should be written to serve as a reminder at any stage of the treatment. Moreover, the patient will be shown how to use nicotine patches and gums because in this stage specific skills rather than motivation alone are needed to facilitate concordance with treatment (Gross and Kinnison, 2007; Thomason, Parahoo and Blair, 2007). Furthermore, the nurse will answer any questions that the patient may have regarding medication. The Royal Pharmaceutical Society (1997) as cited in Rana and Upton (2009) suggests that how individuals perceive and think about medication (medication belief) is important when considering treatment adherence, therefore the nurse should be aware of patients X medication beliefs if she wants to break the barrier of non-adherence to treatment. Patient X is now considered ready to move into the penultimate stage of the Stages of Change Model called Action. At this stage, the nurse must provide on-going support to prevent the patients relapse. The nurse is encouraged to be honest with patient X about the likelihood of reverting to the old behaviour once the change process has started, not because the nurse expects patient X to fail, but because it normalizes the experience and takes away some of sense of failure and shame (Singer, 2009). The nurse will also monitor patient Xs CO and saliva cotinine to confirm abstinence and boost motivation (Haskard-Zolnierek and DiMatteo, 2010). According to the Foundation for Blood research (2010) many patients may not be truthful when answering questions about their smoking behaviour, therefore tests such as measuring the amount of nicotine in saliva and the amount of carbon monoxide levels in the patients expired air can be useful to compare self-reported smoking behaviour against real measurements. In an argument against this, Riemsma et al (2003) state that there is no evidence that moving an individual closer to the action stage actually results in a sustained change of behaviour at a later date. After approximately six months in the action stage patient X will move to the last stage of the Stages of change model, the maintenance stage. The nurse will praise the patient for the efforts made to change the unhealthy behaviour into a healthy one. This will make the patient feel self-efficient and have confidence to maintain the behavioural changes done in the quitting process (Odgen, 2009; NIH 2009). Self-efficacy is a term introduced by Bandura (1997) as a cognitive mechanism underlying behavioural change. According to this theory, efficacy determines whether coping behaviour is initiated and maintained when faced with obstacles (e.g. nicotine cravings) (DiClemente, 1981). Furthermore, the nurse can also write down essential tips to help patient X maintain concordance with treatment, such as do something else instead of smoking, keep yourself busy, avoid tempting situations and stick with your effort to quit, you can do it (Johnson et al, 1999; NIH, 2009). Conclusion: To review, within this essay the author highlighted the ideas that knowledge of health psychology can be used to understand the patients smoking related health beliefs and also, improved concordance with smoking cessation treatment can be achieved by involving the patient as partner in care.

The Proliferation Of Mass Media

The Proliferation Of Mass Media 1. The proliferation of mass media television, radio, internet and print media with its reach across vast swaths of the globe has made it a strategic imperative for countries today to proactively manage their image and perceptions if they are to become a Soft power. Forming, communicating and managing Indias appealing attributes in an era of 24/7 news becomes increasingly important to how we are perceived by other nations and peoples. A corollary to communicating our attributes is that we need to contemplate and define the attributes that best define us as a nation.  [i]   2. India is fortunate enough to be endowed with a rich Soft Power. The foundation of Indias Soft Power is its pluralism, tolerance, secularism, unparallel cultural heritage of music, dance-drama, yoga, Ayurveda and a tradition of absolute thinking. This tradition of abstract thinking has given an unrivalled edge in the contemporary world. It is this tradition of abstract thinking which has put India in the centre-stage of Information Technology. A long tradition of learning enabled India to master modern Western Science Technology. IITs and IIMs and other Institutes become the primary vehicles of keeping abreast with the western Science and Technology. The appeal of its democratic system and growing economic success make it an exciting counterpart to more authoritarian China and a far more affluent United States. 3. What India can achieve can be guestimated from the following figures:  [ii]   (a) 38% of doctors in America are Indians. (b) 12% of Scientists in USA are Indians. (c) 36% of NASA employees are Indians. (d) 34% of Microsoft employees are Indians. (e) 28% of IBM employees are Indians. (f) 17% of Intel employees are Indian. (g) 13% of Xerox employees are Indians. (h) 23% of Indian Community in the USA is having green Card. (J) In Silicon Valley, one third of the engineers are of Indian descent and 70% of high-tech firms are led by Indian CEOs. 4. This is what Indians can achieve in the most developed country of the developed world USA. So, is India in a position to get due recognition by other nations of the world? Its economy is growing at a stupendous rate of over eight percent. India now is a nuclear power, having the fourth largest military, and supports over 17.5 percent of the worlds population. Its foreign exchange is a whooping 313 billion dollars and growing. Indians dominate the list of top 10 billionaires, with four Indians on the list. Does this prove the grandeur of India? So, now can it have a permanent seat in the United Nations Security Council, and be allowed to join the elite power group? Can it now be placed above the Third World status, and be known to the world as a developed country? India has not adequately utilized its Soft Power resources at home and through the Indian Diaspora. India should realize where its strengths lie if it wants to resurrect its image. In Shashi Tharoors words, India must de termine where its strengths lie as it seeks to make the twenty-first century its own.  [iii]   5. So where does India stand in terms of Soft power potential? Today, we find ourselves often being referred to as a potential power in spite of nearly half a decade of record economic growth. To be acknowledged as a global power India needs to unlock its vast potential to be a Soft power. We are uniquely positioned to tap into the characteristics an ancient culture, expanding economy, vibrant democracy, spirituality, diversity, and a widespread Diaspora which provide India with core attributes that are attractive to the World. Examples of success abound, Bollywood today reaches an audience twice as large as that of Hollywood; our Information Technology industry competes globally; Yoga has become mainstream in the west, and even the IITs and IIMs have become synonymous with world class education. Indias philanthropic efforts in the reconstruction of Afghanistan and more recently the aid offered to countries affected by the tsunami underscores our concern for the world around us. Fo r India to truly become a tour de force in the community of nations, it needs to look at its weaknesses and turn them into our biggest opportunity by offering the world a new vision, a vision that would have to be rooted in our own success.  [iv]   Spirituality 6. Topping the list of Indian soft power is its spirituality. Spiritualism is the ultimate thirst-quencher of the human soul; it is the only solace provider, the bliss, the only universal solution to human problems. It is that way of life which leads to completeness. It is this India that has nurtured and allowed spiritualism to thrive and flourish, to see a man or woman becoming a complete human being. India (also called the blessed land of gods) has given birth to major religions of the world-Hinduism, Buddhism, Jainism and Sikhism. Christianity reached India before it reached Rome or Europe. Islam, too, is in full bloom. Indias culture has absorbed all these religions, with its followers living in harmony with one another. This has added to the richness of its culture, and it represents a perfect archetype of unity in diversity.  [v]   7. The values of love, peace and brotherhood are the qualities that Indians are known for, with Gautama Buddha, Mahavir, Ashoka and Mohandas K. Gandhi being prime examples. At present, the Indian diaspora seems to be winning the hearts of the world with their endearing character and peaceful qualities. Sreeram Chaulia, in his article, The Geat Indian Diaspora, mentions that, For the most part, an average American, Canadian or Dutchman does not see Indian immigrants as national security or economic threats, thanks to their humble, flexible and endearing qualities.  [vi]   Cultural Diplomacy 8. India is acutely aware of the importance of soft power and cultural attractivity, and needs to do little to render its culture appealing to the rest of the world. The process is natural, almost organic. This is consistent with Indias long history as both a birthplace of ideas, and of peaceful cultural diffusion. The peaceful propagation of Buddhism is a multi-millennia old bond that India shares with the rest of the Asian continent that acts as a testament to the power of its civilizational pull.  [vii]   9. While India may still have miles to go in its quest to be a global political power, the world is already embracing it as a cultural superpower. From Bollywood films and food to authors like Kiran Desai conquering the Booker Street, brand India has seen transformation of sorts. No wonder, cultural diplomacy has evolved into a significant track II. Brand India is now flexing its muscles as a soft power, which is essentially the international influence a nation acquires when others are drawn to its culture and ideas. While the term may have become clichà ©d, it is being taken seriously by the South Block given the huge potential and gains that it may accrue. Earlier cultural diplomacy was considered peripheral, now the message is clear: Soft Power is important and the idea behind the festival is to project India as a plural multicultural society and to achieve the goals of political diplomacy, says Dr Karan Singh, president, Indian Council for Cultural Relations (ICCR).  [viii]   10. While cultural diplomacy may not always provide solutions, it can help narrow differences. For instance, troubled relations with a country like Pakistan can be improved by cultural diplomacy, which India is currently engaged in. Besides strategic gains, it will supplement Indias economic relations with countries like China and can boost tourism, where India has fared below its potential. Political Diplomacy 11. Indias ambitions to be treated like a global leader of world governance at this juncture can be realised, as it is being respected as a global emerging economy and the largest democracy in the world. It is being seen as part of the new economic wall of BRIC (Brazil, Russia, India and China), and an emerging southern voice called IBSA (India, Brazil, South Africa). Many developing countries in the world are looking towards India to provide them with support (technical, professional, material) in their trajectories of development. This preference is more readily reflected in their deep appreciation of indigenous models and practices of development and progress that India is credited to have evolved so successfully. 12. The challenge before the Indian government, its political leadership and its people today is to practically demonstrate ways in which its soft power could be made accessible to many of these developing countries around the world. Indias soft power is enormous, and official leadership can acknowledge and mobilise it to make India a truly global leader.  [ix]   13. India has also increasingly sought to expand its activities as a donor, both to reposition itself as an emerging power and to use aid as an instrument for engaging with other developing countries.  [x]   Bollywood 14. When it comes to defining Indias more modern soft power Bollywood is often cited, and with reason, as a prime example. The glittering, flamboyant films churned out by Mumbais gargantuan film industry have long been popular in certain regions of the world such as the Middle East ,Central Asia, South East Asia, North Africa, South Africa and throughout South Asia and the United States. 15. Over the past decade, however, Bollywood has been making inroads elsewhere. One of the most popular current viral videos in India shows a man in the depths of Tajikistan passionately humming and singing a Bollywood theme song to his bemused Indian visitors-all in perfectly memorized Hindi. In certain African countries, such as Senegal and Mali, villagers often trek out miles to the closest projection room just to be able to watch one of the latest Bollywood films. Little does it matter that they do not understand the dialogue or that it is set in a distant land; the themes of love, family and marriage they evoke are universal, and the sparkling opulence of the dances, costumes and songs have the gift of enchanting the minds of moviegoers far less jaded than those in the West.  [xi]   Many Asian and South Asian countries increasingly came to find Indian cinema as more suited to their sensibilities than Western cinema. Jigna Desai holds that by the 21st century Indian cinema ha d managed to become deterritorialized, spreading over to the many parts of the world where Indian diaspora was present in significant numbers, and becoming an alternative to other international cinema. 16. Indian cinema has more recently begun influencing Western musical films, and played a particularly instrumental role in the revival of the genre in the Western world. Baz Luhrmann stated that his successful musical film Moulin Rouge (2001) was directly inspired by Bollywood musicals. Danny Boyles Oscar-winning film Slumdog Millionaire (2008) was also directly inspired by Indian films, and is considered to be homage to Hindi commercial cinema. Films by progressive female Indian directors such as Mira Nair and Deepa Mehta have revealed that Indian films are more than escapist fantasies, and can be simultaneously contemplative and entertaining. 17. India is the worlds largest producer of films. In 2009, India produced a total of 2961 films on celluloid that include a staggering figure of 1288 feature films. The provision of 100% foreign direct investment has made the Indian film market attractive for foreign enterprises such as 20th Century Fox, Sony Pictures, and Warner Bros. Tax incentives to multiplexes have aided the multiplex boom in India. By 2003 as many as 30 film production companies had been listed in the National Stock Exchange of India, making the commercial presence of the medium felt. 18. The Indian Diaspora consists of millions of Indians overseas for which films are made available both through mediums such as DVDs and by screening of films in their country of residence wherever commercially feasible. These earnings, accounting for some 12% of the revenue generated by a mainstream film, contribute substantially to the overall revenue of Indian cinema, the net worth of which was found to be US$1.3 billion in 2000. Music in Indian cinema is another substantial revenue generator, with the music rights alone accounting for 4-5% of the net revenues generated by a film in India. 19. Prime Minister Manmohan Singh has envisioned a whole new role for Bollywood, noting Indias soft power, especially the film industry, can be put to use as an important instrument of foreign policy. The Indian Prime minister says: The soft power of India in some ways can be a very important instrument of foreign policy. Cultural relations, Indias film industry, Bollywood I find wherever I go in the Middle East, in Africa, people talk about Indian films.  [xii]   TV Programming 20. Bruce Springsteen released a song some time back 57 channels and nothing on! 57 seemed like a good number then and India had 6 channels. Today the Indian TV industry supports more than 600 channels and there are 400 more channels in the offing awaiting governmental clearances. Indian TV studios churn out news in more than 10 languages, with an entertainment library which is now more than 10,00,000 hours of programming. India is global leader by a vast stretch. Europe by comparison is a toddler and the only other comparison with India is USA.  [xiii]   21. When the Indian TV soap opera Kynunki Saas Bhi was dubbed in Dari and aired on Afghanistans Tolo TV it was such an astounding success that it became a national obsession. 90% of television-owning Afghan families would follow the show, sometimes incurring the wrath of mullahs who viewed it as being responsible for the desertion of mosques during evening prayers.  [xiv]   The Worlds Largest Music Industry 22. India releases more music, in more languages, than any other country in the world. We have, of course, the worlds oldest living tradition in music. Compared to Indias music tradition of 3000+ years (at least), Western Music is about 400-500 years old. Most are aware of modern music but the scene in classical music is still very vibrant. Bhajans from Mirabais, Tulsidas, Surdas of 500 years ago, continue to sell in volumes and are in demand. Thyagarajas and Dikshitaars compositions in Telugu, 300 years old are still mainstream music. Compare this to the Western classical music, itself originating from the Romany Gypsy music. Western classical music has become a fringe music tradition, while Indias Bhakti geet is alive and vibrant.  [xv]   University Higher Education. 23. One of the ways in which Indias soft power in education can be significantly enhanced is by becoming a global hub for higher education. The US and the UK realized the importance of this and opened its doors to foreign students in the 20th century. India has some natural advantages to attract students in terms of low annual tuition fees (less than $ 10,000 per year), low cost of living and most of the universities teaching in English capable of handling English speaking students. India can attract many students from emerging economies in Africa and Asia. India has the potential to become a global education hub and also rival Bollywood with education as a soft power. Knowledge Power 24. In this twenty first century, India is regarded as a knowledge-producing machine, with its doctors, engineers, scientists and software professionals being the first preference of the international community. Indian education is high quality. Barack Obama, the U.S. President, in his election campaign had promised Americans that he would improve the level of American education to such high standards so as to enable the American students to compete with the students of India and China. Also, according to R N. Vijay, Martin Luther King once said, When I go to other nations, I go to preach. When I go to India, I go to learn.  [xvi]  These examples show reverence for Indian wisdom. 25. In the US, there are Indians in almost all the good research labs. Indian doctors have made a name for themselves in many parts of the world. Many of the Indian immigrants to the US have been professionals engineers, doctors, scientists, etc. If India is able to contribute more to this growing tribe of educated professionals, it will create yet another category of soft power. Health Diplomacy 26. The Indian healthcare industry is seen to be growing at a rapid pace and is expected to become a US$280 billion industry by 2020. The Indian healthcare market was estimated at US$35 billion in 2007 and is expected to reach over US$70 billion by 2012 and US$145 billion by 2017.  [xvii]   27. India is quickly becoming a hub for medical tourists seeking quality healthcare at an affordable cost. Reduced costs, access to the latest medical technology, growing compliance to international quality standards and ease of communication all work towards Indias advantage. Foreigners in increasing numbers are now coming to India for private health care. They come from the Middle East, Africa, Pakistan, and Bangladesh, for complex paediatric cardiac surgery or liver transplants-procedures that are not done in their home countries. They also come from the United Kingdom, Europe, and North America for quick, efficient, and cheap coronary bypasses or orthopaedic procedures. A shoulder operation in the UK would cost  £10 000 ($17 460; à ¢Ã¢â‚¬Å¡Ã‚ ¬14 560) done privately or entail several months wait under the NHS. In India, the same operation can be done for  £1700 and within 10 days of a first email contact.  [xviii]   28. Traditional Indian rejuvenation methods like yoga, ayurvedic massage find favour with people in western countries and corporate hospitals and wellness centers are cashing on this. Allopathic system of medicine has reached its tether. It is no more in a position to cure the civilizational diseases of the day heart ailments, Cancer, AIDS and diseases related to digestive system. Therefore there is talk of an alternative system of medicine. Ayurveda has all the potential as an alternative system of medicine without any side-effect. 29. Yoga is an ancient practice of keeping the body healthy and non-diseased. Yoga has all the powers to heal all kinds of incurable diseases. With the emergence of Baba Ramdev, Yoga has certainly become popular and pervasive all over the world. But the unfortunate fact remains that Indian State has made the least efforts to popularize it. With the rising longevity of mankind, Yogas relevance would further increase. No amount of food and medicine can keep the body fit and fine in base age of ones life. Yoga is indispensable in late age of ones life to keep the body healthy and non-diseased. Indian Diaspora 30. The biggest instrument of our soft power is the Indian Diaspora. The Indian diaspora can play a major role in spreading the soft power of India through the immense influence that they possess in their residential countries.  [xix]  Mr. Yashwant Sinha, according to C. Raja Mohan, pointed out that, people of Indian origin are extremely important sources of support for the Indian Government in the execution of its policies through the influence and respect they command in the countries in which they live.  [xx]   31. Guyana, Mauritius, Fiji, Tobago, Trinidad, Singapore and many other countries at some point or the other have experienced the leadership of a person of Indian origin. In the developed countries too, they are leaving no stone unturned, and all this just in order to enhance the intangible standing of India. During Presidential elections in the US, the Indian community is targeted by the candidates, which is also a reflection of the clout that this community enjoys.  [xxi]   32. India once again seeks to leverage the tremendous intellectual, financial and communicative resources of its diaspora, estimated to number 25 million, widely scattered across five continents. Through their glittering academic and professional careers overseas, the diaspora opened the eyes of the West to India as a reliable destination for business process outsourcing (BPO) and for the cutting-edge phenomenon- knowledge process outsourcing (KPO). India is the proud recipient of more remittances from its Diaspora than any other country, beating China and Mexico and reigning at $21.7 billion per annum.  [xxii]